Design Play

Collection
Design Strategy (MBA) | Design Division

Course
Spring 2011Venture StudioBill Wurz, Asher WaldfogelDSMBA-608-01
Venture project
Student(s)
Ahmed Riaz, Jonathan Fristad, Susan Huang
Description
Design Play is Design Thinking for children, an open-ended, foundational creative framework that builds on what children already do as they play.

Design Play is Design Thinking for children. It is an open-ended, foundational creative framework that builds on what children already do as they play. As they imagine, create and collaborate with others, Design Play helps kids understand they can influence their environment. Their empowerment leads to change in their environment and beyond. The intent was to develop an offering that in no way interfered with educators’ existing curriculum. A major finding during our primary research was that educators were open to new material, but that it must supplement and not supplant existing content. Thus we hoped to design an easily memorable framework that could take shape in any number of forms (books, games, videos, puzzles, etc.) One that could live outside of the classroom, or be delivered with existing curriculum— not changing what was taught, but how teaching was implemented. 

How it Works-The title of the series is Adventures in Design, and it takes shape as a tablet and
printed storybook. Interwoven with an engaging story line and characters are a collection of fun Design  play activities that offer children a self-guided experience as they learn design thinking principles while designing solutions to challenges.

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