There exists a lack of conscientiousness of how our hydration habits affect the environment. Single plastic bottle use is the preferred form of hydration. Because plastic bottles represent a significant pollution source to the environment and are unsustainable in their manufacturing, seeking to reduce their use is of prime importance. In order to reduce their use, targeting smaller cultures, such as campuses, both academic and corporate, is a good place to start to create subcultures that then may permeate the larger culture and create significant change in the way people choose to hydrate. For this project, the campus in San Francisco, at California College of the Arts, will serve as a case study where we aim to reduce water bottle consumption by 60% of the student population and create a framework for other campuses to adopt similar strategies. The main goal is to create subcultures that then permeate the larger culture and the overall use of plastic bottles is reduced. Through stakeholder assessment, one on one conversation and surveys, we will assess how to best change the culture at CCA and reduce single use plastic water bottle consumption. We believe that by installing hydration stations and an aggressive campaign that will make the message clear to both faculty and students that single water bottle use should be minimized and encourage the use of refillable water bottles we will be able to change the culture at CCA. By changing the culture at CCA we hope to change the larger culture and inspire other colleges to adopt these practices and create cells of change across the United States.