Caring for our elderly has been an issue for many cultures over the course of history. Some see it as a form of filial piety, others a burden. In the US, it is apparent that many families do not plan well enough for entry into old-age, and the responsibilities are passed through the family, often falling on the shoulders of one or two members, and under-utilizing their greatest asset: each other. 80% of our elderly are now choosing to age within their own home, and more than 50% are living on a budget of less than $2,000 per month. Families often lack regular access to experts and have limited expertise to provide care; elder care options are limited and underwhelming. Oya is an online care planning service that helps families plan and navigate their elder care journey to make caring for elders simple, efficient, and stress free for families. Our online platform and dedicated elder care planners are available to families 24/7 so they can track, manage, and maximize both their and their elders’ health, finances, insurance policies, and legal documents.