Capsule 8 is the new fashion concept that minimizing the wardrobe but maximizing the ways of wearing. Starting from the painpoint of people have so many clothes in their wardrobe but a lot of times, they still feel nothing to wear. Capsule 8 will solve this problem by offering the capsule wardrobe concept, which is eight timeless pieces of cloeths that can be mix-matched in more than twenty ways. What's more, the eight items are well selected that are stuitable for the weather of SF Bay Area.
Capsule 8 is a pop-up clothing retail space created by Marisa, Ryan, Changlin, and Nicholas. At the start of the Fall 2016 semester we were given the task of creating a pop-up store for the category clothing. The team started with secondary research, defining areas of interest; athleisure, recycled, custom/tailored, and capsule. From these four areas of interests, we set out to do street intercepts. We found pain points and areas of opportunities of clothes shopping. After several group discussions around our research, both primary and secondary, we decided on a capsule collection. Capsule is a wardrobe collection of a few essential items of clothing that don’t go out of fashion, such as coats, collared shirts, plain t-shirts, and jeans. This defined product category was perfectly suited to solve our people problem statement of “I am overwhelmed by my closet and shopping. I have a lot of clothes, but nothing to wear, or that fits”. With our defined retail space set on a capsule collection we began to …
Traditional banks are lonely, especially for college students who are first time bank customers. Modo is a radically transparent and social financial community supported by our Insta-famous, approachable experts. Modo offers a personalized platform that enables customers to share their financial data in order to collaborate with their peers on spending, earning, debt, and #lifegoals.
For weekly laundromat users who take advantage of the idle time between loads as a moment of calm in the midst of a busy day, Rinse ‘n’ Relax Laundry Room invites you to experience a delightful and personalized way to pass the time while your laundry is being done. Unlike regular laundromats, we’re enhancing your ability to maximize guilt-free wait time in the privacy of your very own laundry room, designed with your comfort in mind.
U.S. employment in the floral sector dropped by more than 50% between 2001-2014 and nearly 40% of U.S. floral businesses have closed since 2000. The floral industry is dying. Where is the opportunity to revitalize this wilting industry? We did primary and secondary research to identify jobs to be done and develop storyboards. Our challenge statement was: “Locally-invested, urban professionals struggle to find unique flowers from a source they’re connected to and get frustrated by how briefly they last.” We developed a concept called Local Flora. Local Flora is a pop-up that provides locally-invested, urban professions with the opportunity to build a relationship with their community through locally-sourced, seasonal flowers, and complementary artisanal products. Our pop-up aimed to test whether: (1) the CSA subscription model was more compelling than a one-off purchase; (2) the complementary products add value/interest/draw. 72% of our pop-up's purchasing customers purchased the CSA option, confirming the va…
Esther Perel, a psychotherapist notable for exploring human relationships and desires once said: “This is the first time in the history of humankind where we are trying to experience sexuality in the long term...This is the first time that we want sex over time about pleasure and connection that is rooted in desire... at the heart of sustaining desire in a committed relationship, I think is the reconciliation of two fundamental human needs... our need for security and our need for adventure into one relationship, give me belonging, give me identity, give me continuity, but give me transcendence and mystery and awe all in one.Give me comfort, give me edge.Give me novelty, give me familiarity. Give me predictability, give me surprise. All we think it's a given, and toys and lingerie are going to save us with that.” Relationships nowadays becomes far more complicated than before, human desires have also developed deeper. Though people’s sex toy purchasing motivations varies due to culture differences, gender di…
Urban dwellers perceive the retail of cheese as impersonal. They seek intimate and curated ways to experience cheese. Cheese Don’t Tell focuses on the eternal sensory ritual and pleasure cheese provides. Through cheese confessions, we uncover personal relationships with cheese in order to take visitors on an intimate, witty and supremely cheesy journey. Our pop-up incites people to confess to their deepest secrets regarding cheese retail and consumption, to be awarded a penitence to that is customized to them. Unlike generic grocery stores and overwhelming cheese shops, our offering provides a sensory, intimate, and experimental experience that facilitates indulging in the guilty pleasures of life.
Future of AI retail experience via retrofitted sensors in cabinets and fridge to help track inventory of current ingredients the customer has in their kitchen, which connects to an online platform that generates recipes based off of those existing ingredients.
Experience Design is an intentional and thoughtful approach to creating products, services, commodities, and environments; a process that requires time, and does not guarantee positive results. However, do to its systematic nature, its structure allows for constant diagnosis and remedy, with the aim of producing premium value “...it’s important to realize that great experiences can be deliberate, and they are based upon principles that have been proven.” For our semester project The (near) Future of Air Travel, team Heron focused on using multiple tools and resources from Experience Design 1.1 by Nathan Shedroff, Make Meaning by Steve Diller, Nathan Shedroff, and Darrel Rhea, Blind Spot: Seeing and Maximizing the Hidden Value in Business by Nathan Shedroff, Steve Diller, and Sean Sauber, along with in-class lecture. The primary tools, and methodologies used to guide our thinking were the Waveline, Fifteen Core Meanings, Organization - Brand - Customer Values, Information Design and Interaction Design. The …