Walter Landor was a brand designer and entrepreneur. He was a proponent of branding and consumer research techniques widely used to this day. Brands as diverse as Coca-Cola, General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment. He also designed many labels for canned food, beer, and liquor brands. Landor was a faculty member at CCAC in the 1940s in the industrial design and interior architecture programs. Landor was also a fixture in the Bay Area, initially conducting his business out of a retired ferry boat docked off a San Francisco pier. He created branding for Muni and BART, as well as writing a guide to "Exploring the Exploratorium".